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Is It a Good Idea to Buy Gold This Festive Season?

Gold Prices Surge to All-Time High Amidst Global Trends

Gold has once again captured the attention of investors and traders alike, as prices surged by Rs 200 to reach an impressive Rs 78,700 per 10 grams in the national capital on Monday. This rise marks a significant moment in the gold market, especially considering that the precious metal had closed at Rs 78,500 per 10 grams just the previous Friday. The All India Sarafa Association reported that this increase is largely attributed to persistent buying by stockists and traders, despite a noticeable decline in global gold prices.

Silver Shines Brightly

In addition to gold’s remarkable performance, silver also saw a notable increase, jumping Rs 500 to reach Rs 93,500 per kg. This rise is primarily driven by fresh industrial demand, as silver had previously closed at Rs 93,000 per kg. The demand for silver, often viewed as a complementary investment to gold, reflects a broader trend in precious metals as investors seek safe havens amid economic uncertainty.

Gold Purity and Market Dynamics

Gold of 99.5 percent purity climbed by Rs 600, reclaiming its all-time high level of Rs 78,300 per 10 grams. This increase follows a previous close of Rs 78,100 per 10 grams, highlighting the volatility and dynamic nature of the gold market. Interestingly, gold prices had initially hit a record high of Rs 78,700 per 10 grams on October 7, showcasing the ongoing fluctuations influenced by various market factors.

Despite a weak trend in international markets, the domestic demand for gold remains robust. Traders attribute this resilience to increased buying from jewellers, indicating a strong cultural affinity for gold, particularly in festive seasons.

The Festive Buying Season

As the festive season approaches in India, particularly with celebrations like Dhanteras, the demand for gold is expected to spike. Traditionally, this period sees a surge in gold purchases, as many consider it auspicious to buy gold during festivals. Dr. Renisha Chainani, Head Research at Augmont – Gold For All, suggests that gold could be a wise investment choice, especially given the current market conditions and ongoing geopolitical tensions.

Chainani emphasizes that gold has historically served as a hedge against inflation and economic uncertainty. With global inflationary pressures persisting and central banks adjusting interest rates, gold could provide a protective layer for investment portfolios.

Strategic Buying Tips

For those considering gold purchases during the festive season, Chainani advises monitoring price fluctuations closely. She suggests that buying during auspicious days, such as Navratri, can be a strategic move, especially if prices dip. Additionally, diversifying investments with options like Digital Gold and Gold ETFs can enhance liquidity and provide flexibility in managing investments.

Looking ahead, Chainani predicts that gold prices may continue their upward trajectory, potentially reaching targets of $3000 (approximately Rs 84,000) by Akshaya Tritiya, further encouraging investors to consider gold as a long-term asset.

Futures Market Insights

In the futures market, gold contracts for December delivery on the Multi Commodity Exchange (MCX) experienced a slight decline of Rs 207, or 0.27 percent, trading at Rs 76,100 per 10 grams. Similarly, silver contracts for December delivery fell by Rs 929, or 1.01 percent, to Rs 90,761 per kg. This volatility in the futures market reflects broader trends, with market participants closely monitoring upcoming data events and geopolitical developments.

Global Market Trends

On the international front, Comex gold is trading 0.25 percent lower at USD 2,669.50 per ounce. Analysts note that gold resumed trading on a weaker note, influenced by a strong US dollar and rising Treasury yields. Additionally, long liquidation by short-term traders has negatively impacted gold prices, with money managers reducing their net-bullish bets on gold to their lowest level in eight weeks.

Silver also faced challenges, falling 1.17 percent to USD 31.39 per ounce in Asian markets. Analysts suggest that while Comex gold holds onto modest gains from the previous week, the potential for sharp upside is limited by a stronger dollar and scaled-back aggressive rate cut expectations.

Conclusion: A Watchful Eye on Gold

As the gold market continues to evolve, investors are advised to stay informed about global trends, market dynamics, and upcoming economic data. The interplay of domestic demand, festive buying, and international market conditions will play a crucial role in shaping gold prices in the coming months. With the festive season approaching, now may be an opportune time for investors to consider their strategies and make informed decisions regarding gold purchases.

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